The Computer Game as an Alternative Artistic Discourse

The article aimed to determine the specificity of computer game discourse, its features, key linguistic characteristics, and communicative features. methodology included analysis discourse materials, in particular, dictionary articles, texts electronic messages, conferences, as well recordings fragments spoken language users games. specific feature is selective combination typical for other types forms communication. Computer has some features: communication channel; mediated communication; distance emotionality transmission through emoji symbols; genre heterogeneity; participants' creativity. characterized by dominance English-language lexical bases (barbarisms semantic translations) a tendency unify norms rules Despite such specificity, jargon functioning especially word formation subject laws Ukrainian language. In affixal, non-affixal, lexico-semantic are most widespread modes lexicon. At same time, can be combined with known ways. vocabulary use speech games means expression. reduce ways information much possible.